For my Public Relations Communications Class, I had to choose a local Athens-Clarke County business or non-profit to do a casebook analysis on. I chose Children First of Athens-Clarke and Oconee Counties, because I loved the work they were doing with local children. Within this casebook you will find key elements of a public relations casebook, such as a SWOT analysis, target audiences and social media work. Above are some of the highlights I think that summarize this casebook.